At the "5th World Zheshang Conference" held in Hangzhou, Ma Yun, chairman of the Chinese Enterprise Club and founder of the Alibaba Group and chairman of the Zheshang Association, delivered a speech saying that the future of the company depends on the vision, judgment on the future, and whether Can see changes and grasp changes.
Ma Yun believes that China's domestic demand has not been tapped, and the domestic demand seen today has only just started. "China's domestic demand is a golden mine that has never been seen in a hundred years. I want to tell you that in the past three troikas, we focused on infrastructure investment and export. These two governments can do a good job, but they need to rely on enterprises. , driven by the market economy."
Ma Yun said that if all enterprises really change themselves according to their needs, the economic potential brought by domestic demand is huge. Talking about future development, Ma said that the future will face three huge changes: the first is technological change, technological change will bring about financial changes, bring about logistics changes, changes in production methods and changes in trading methods; second is the world The rules of trade games will change, digital currency will bring about changes in the financial system, the world will change due to technology; the third is that China has changed from an export-oriented country to a consumer-oriented country.
Based on this, Ma Yun suggested that the first is to vigorously develop modern finance, the future finance is finance for digital finance; the second is not to oppose the real economy and the virtual economy, nor to slogan and correct the formulation of the real economy. Chemical. (Finish)
The following is the full text of Ma Yun’s speech:
Dear representatives of Zhejiang businessmen, everyone!
The biennial Zheshang Conference has become an important time for Zheshang to think, communicate, learn and discuss together.
The world is undergoing dramatic changes, technology is undergoing rapid changes, and China’s progress is also very fast. All these changes will profoundly affect each of our companies and affect our Zhejiang merchants. Tomorrow, the key to our company's success is the vision, the judgment of the future, whether we can see the change, whether we can grasp the change.
Recently, I believe that all companies are worried about the economy, are worried about the future direction of the economy, and are worried about whether their enterprises can pass this level. We seem to be looking forward to something, waiting for something. But looking forward to and waiting is not as good as taking action. In fact, people are easily affected by society. When you say bad things, you are in a bad mood. In fact, when you say bad things, you can see a lot of opportunities when you are calm at this time.
I have not promoted Alibaba and Double 11 here, but the double 11 that has just passed shows some interesting phenomena and changes. I want to give you some inspiration, because it also confirms our views on some issues.
The number of the previous day's double 11 exceeded expectations, exceeding the prejudgment of today's economic situation. There is a prediction on Wall Street that the double 11 will probably grow by about 20%, indicating that China's consumption is sluggish and the Chinese economy is in recession. But our data actually increased by 25.7%. There are even people who speculate whether the data is fraudulent. I assure you that every penny in the data age and in the Internet age is extremely accurate.
Despite this, I want to tell you that this year's double 11 is actually better. There are two reasons. One is that the weather is too hot. If the weather is cold, the clothing will sell better. From the figures of Zhejiang, it is not very good. Last year was the second. This year became the third, mainly winter clothes. Did not start. Another point, this double eleven is Monday, can't stay up late, so we hope that in the future, the country can have a half-day holiday.
In 2019, 268.4 billion compared with only 0.5 billion in 2009, a 5,000-fold increase in 10 years. There are 1.29 billion parcels, which is one and a half months of parcels in the United States, which is equivalent to the annual parcel of the entire country in 2007. Now, the amount of parcels in China has reached 60 billion a year, increasing the amount of one US per year.
But in fact, I personally feel that the double 11 is not the success of Alibaba. In fact, the success of the double 11 is the success of China's domestic demand. Today's Chinese economy is more difficult, but domestic demand has given us great confidence. China’s domestic demand has not been tapped. The domestic demand we see here today is just just starting. China's domestic demand is a golden mine that has never been seen in a hundred years. I also want to tell you that in the past three troikas, we focused on infrastructure investment and export. These two governments can do a good job, but they need to rely on enterprises and rely on market economy to drive them up.
From today's situation, no matter whether it is the government or the enterprise, including ourselves, all the people present, we do not really realize the potential of domestic demand and the impact of domestic demand on the economy. We have not adjusted from the production relationship. Today, many departments of the country are set up. The provincial governments, including the systems, systems and departments within our enterprises, are still oriented according to the original infrastructure construction and export. Today's double 11 is actually only a very small number of companies embraced change, changed themselves, adapted to the market, and only a few companies have achieved great success. If all of our companies truly change themselves according to their needs, there is huge room for economic potential from domestic demand.
The number of double 11 is not critical. The key is the real power behind the digital, the power of technology, the power of innovation in China's manufacturing industry, and the power of business. So I personally think that the Double 11 is not a digital event, but a grand event of innovation.
In addition, many people oppose e-commerce. I have not done e-commerce today. E-commerce itself has become a traditional business in Alibaba. However, many companies have not realized the great changes that e-commerce has brought to China.
First, the new technology driven by e-commerce has strongly supported the development of the real economy. As we all know, this year, Alibaba's e-commerce conference will sell nearly 1 trillion US dollars, of which more than 80% of the products are produced by the Chinese real economy. Without the channel of e-commerce, it is hard to imagine that the products of these companies can be sold. Since there is already such a good channel marketing today, we Zhejiang enterprises should make good use of it.
Second, the miracle of the logistics industry. China's logistics costs are the most expensive in the world, but China has the best airports in the world, the best high-speed rail, the best highways, and we have the largest investment in logistics infrastructure, but our logistics costs are It is the highest. However, within a short period of ten years, through the power of the market and the strength of private enterprises, the world's most powerful and advanced logistics system has been established. Today, this express logistics system can withstand 60 billion parcels a year.
Third, the miracle of payment. In addition to traditional banks, a modern and powerful mobile payment system has been established. Due to the application of big data and AI, the loans granted by SMEs for stocking during the entire double 11 period exceeded 300 billion yuan.
In addition, there are also huge changes to the real estate industry. Originally, the shops in the city center were particularly expensive. After the emergence of e-commerce, the price of shops fell, and the real estate was reduced by means of the market. I hope that our country still attaches great importance to the development of the real estate industry, because it is an important factor driving the entire economic chain and is perfected through market means.
So I think that in the future we will face three huge changes: the first is technological change. Technological change will surely bring about financial changes, bringing about changes in logistics, changes in production methods, and changes in trading methods.
The second is that in the next decade, the rules of the world's trade games will change, digital currencies will bring about changes in the financial system, and the world will change due to technology.
The third is that China has changed from an export-oriented country to a consumer-oriented country. This change will also be very large.
Therefore, for us Zheshang itself, I think that under the current new economic situation, I still want to emphasize the outlook on the future, the global outlook and the overall view. In the future, we must embrace high technology. The future is not an Internet company. The digital economy is inevitable. The future belongs to enterprises that embrace the digital economy and embrace the Internet economy. In the future, not all companies will have to transform, but all companies in the future must upgrade.
The second is that we must move from export-oriented to consumption-oriented. Zheshang is developing from export-oriented. If it does not become consumption-oriented and domestic demand-oriented, many Zheshangs will definitely die. Today, the main consumer of China's consumption is the young people in the town. The growth rate of the consumption crowd and consumption amount in this year's double 11 3,456 and 6 cities has exceeded one or two lines for the first time. 60% to 70% of new users of online shopping come from In the third and fourth-tier cities and rural areas, the United States has used a population of 300 million to incite the global economy. China has 1.4 billion people and 300 million middle-income people, which will surely incite the Chinese economy and drive the world economy. Investment and export I think is the strength of the government, and the consumer economy is the strength of the enterprise. It is more important than anything else for the eyes of enterprises to change from the outside to the inside and to do the local economy.
The third is to develop advanced manufacturing and modern service industries. In the past 40 years, China has become a big manufacturing country, and Zheshang has gone global with its manufacturing capabilities. In the future, Zheshang will take the world with advanced manufacturing and modern service industries. Therefore, we hope that Zheshang can truly pay attention to the Belt and Road and integrate into the Belt and Road. A new round of globalization is taking shape, and new trade patterns, trade rules, and trade opportunities will certainly emerge within the next decade. Global trade will be driven by consumers, driven by new, on-demand manufacturing, and the future of container trade will become a package. Ten years ago, our B2B orders averaged $50,000, and now Alibaba's B2B orders have dropped to $5,000. It is very likely that each order for global trade will be $500 or even $200. In the past, globalization was dominated by large enterprises. In the future, globalization is a good enterprise. Only companies with good products, good services, good experiences, and good for others can go better. Therefore, no matter which country today, we must consider a problem. After new technologies, new trade patterns, and new world patterns emerge, each country must adjust its production relations to adapt to new productive forces. Which country can adjust its own production relations, and which company can adjust its internal production relations, can grasp the future. We must truly realize that our economy is undergoing fundamental changes. We can no longer adapt to the consumption-based economy in accordance with the original set of investment and export.
Therefore, I also hope to give some suggestions to the community and share some thoughts with those who care about the economy. Economic development requires experts, scholars, and supervision to work together. Together, supervision must not only listen to economists, but also listen to entrepreneurs.
So my suggestion: First, we recommend vigorously developing modern finance. Our finance is not simply loose and money-making, nor is it simply to tighten fiscal and collect money, but to reform the backward financial system and establish a new financial system for the future. The aorta of China's finance is doing very well, but China's financial sector lacks a capillary system. We must build a modern financial system for the future, supporting the future of China's consumption-driven economy. Today's expressway is not based on the construction of village roads. The high-speed rail is not based on the Green Leather Railway. Express delivery is not based on China Post. The future finance is finance for digital finance. Is it necessary to build according to yesterday's financial system? I think it is worth thinking about.
Second, we should not oppose the real economy and the virtual economy, nor should we slogan and correct the formulation of the real economy. What is the real economy, the real economy refers to advanced manufacturing plus modern service industry, we must support advanced manufacturing, but also strengthen the elimination of backward manufacturing. Really vigorously develop the modern service industry. Because China has a population of 1.4 billion, if we do not develop modern service industries, China's future employment will be quite difficult. In addition, we also appeal to all departments to actually introduce policies, not documents, to stimulate consumption and expand employment with innovative services as the main driving means and goals.
The economy is to be operated, and the market depends on transportation and the economy depends on it. Transportation is the allocation of resources, and battalion is the awareness of efficiency. The market economy is not managed, but the management is out of control. We want to run our economy. We hope that our policies will be a little more and the documents will be less. There are differences between documents and policies. The documents stipulate that they cannot do this and cannot do so. The policy is to link up and down, to stimulate people's enthusiasm, to stimulate people's efforts, and to encourage the development of new things. Therefore, for new things, for the economy that is driven by consumption and driven by domestic demand, there are many new things that appear to be protected and less restrictive. Rules are not equal to restrictions, and facilitation is also an important part of the rules. Supervision is for healthy development, and there is no doubt that the regulation of leaving development. Development does not necessarily bring risks. Supervision does not necessarily have no risks. Sometimes inappropriate and backward supervision can be a huge risk. Therefore, we only have the supervision department today. Only the market players, entrepreneurs, and economists work together. Our economy is still full of great vitality in the face of extremely complicated situations at home and abroad. The domestic demand of 1.4 billion people, China's unified economy, the huge infrastructure that China has invested in the past 30 or 40 years, has brought unprecedented hope and future to the world and to its own country. Therefore, we hope that the government will use the innovative services to stimulate consumption and expand employment as the main driving means and goals, because I feel that we can only face the future by focusing on the market of our own country and focusing on the Chinese market.
I just talked about the issues of inheritance, scientific issues, and cultural issues. I think it is very important. Inheritance, including what Xiao He said just now, the next generation is labeled. I personally think that it is better to have labels than people who have no labels. We are going to inject new meaning into this tag, a new definition. Judging from the dialogue just now, I was very sad when I sat there. 20 years and 10 years ago, I would never be able to ask such a problem like the young people nowadays. I can calmly face the pressure of society. Therefore, I believe that the young people in China, the next generation in China, and the next generation of Zheshang will definitely surpass us. In the process of doing our own business, we pay more attention to cultivating talents, establishing systems, and establishing a cultural system suitable for the development of these talents. Zheshang will have a future. Therefore, when the economic situation is not good, especially to learn, especially to communicate. Learning and communicating is not about letting you copy others, but about what you want, what you have, what you give up, and what you insist on.
thank you all!
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